Logistic efficiency and effective supply chain management gives you a competitive advantage by delivering both cost reduction and service enhancement. This book is the unbeatable bestselling guide on how to get it right.
SECOND EDITION
Maritime Logistics A guide to contemporary shipping and port management
Dong-Wook Song Edinburgh Napier University, Photis M Panayides Cyprus University of Technology
Don't view this as a competition with e-commerce behemoths, but as another sales channel in your omnichannel strategy. Treat it as such and develop your strategy to provide differentiation on customer service and trust to be able to drive direct sales, while still leveraging other channels to build brand awareness.